▸ Analytics & Data

Analytics & Data Ownership

Every metric that matters. Yours to keep, yours to export, yours to act on.

What Gets Tracked

The venue and artist dashboards surface metrics in five categories:

Category
Metrics
Sales
Gross revenue · tickets sold · sales velocity · pace vs comparable shows
Audience
Unique buyers · repeat rate · cohort distribution (new, returning, regular, diehard)
Geography
Top cities · distance traveled · out-of-state percentage
Marketing
Source attribution (IG, direct, search, email, referral) · UTM tracking
Conversion
Funnel from page-view to purchase · device split · time-to-purchase

Who Owns the Data

You do. Every buyer's email, name, city, purchase history, and consent state — for your shows — is yours.

You Own the Fan Relationship

Your fan list is yours. Export every email, send direct campaigns, and import contacts into your own tools (Mailchimp, etc.) at any time — one click each, no support ticket, no lock-in. The data stays portable because the relationship is yours, not ours.

CSV Exports

From the Fans list, click Export CSV. The file downloads instantly with these columns:

csv (fan list)
Email,Name,Phone,City,Region,
Subscribed,Consent basis,Consent date

Every contact is in the file — including people who opted out, and people who were never asked. Subscribed tells you which: yes, no, or not asked, and only yes may be sent marketing. Consent basis and date record where that permission came from — an opt-in at checkout, an import you uploaded, or unknown for a buyer nobody has asked yet. Filter on Subscribed before you upload the file anywhere.

Compliance

Compliant with CCPA, CPRA (California), GDPR (EU), and PIPEDA (Canada). Fans can revoke consent at any time and request account deletion — send the request from your data settings and our team confirms by email.

What We Don't Track

  • No third-party trackers, no Facebook Pixel, no Google Analytics on customer-facing pages
  • No fingerprinting (Canvas, WebGL, audio context)
  • No cross-site tracking
  • Respects Do-Not-Track and Global Privacy Control headers

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